Dr. Conrad R. Richards, MBA, Ph.D., has over 25 years of practical professional experiences applied to leadership and organizational development. As a management consultant has developed a MasterClass Series: People, Change, and Service®. Such consulting programs target talent management, organizational learning, strategic management, accounting strategies, transactional strategy, and financial strategies, for leaders in real estate, mortgage banking, and other related institutions in the real estate sector. As a personality psychologist who has conducted over 500 personality assessments, with expert feedback, and coaching encounters to impact organizational leaders, professional development, and actionable insights that leads to best decisions about people, teams, and organizational cultures. He has devoted his passion to study and interpret behavioral derailment factors and human complexities in leadership, staffing, onboarding, professional development, teams, organizational culture, change initiatives, organizational performance, and service quality. He also developed corporate 360-degree strategies in creating an inclusive engaged work culture that drives organizational efficiencies in light of organizational and market change. He has conducted ongoing research of changing consumer demand and competitive service quality through intelligent data and tech support and the promotion of brand recognition and market differentiation. He has developed leadership conflict management strategies to provide and secure a sustainable workplace for professionals to meet organizational objectives. He has also worked in project initiatives that targets management strategy, accounting and reporting, business analytics, and feasibility studies for business decision making. Drawing from his doctoral and independent research studies applied to leadership and human development, he continues to engage in ongoing assessment of the life cycle of employees and independent contractors. He remains current in banking, real estate, and related industries. He stays abreast of the latest evidence of research in human complexities and business system thinking, organizational strategies, organizational learning, and leadership. Dr. Conrad, as a management consultant, provides an informed perspective.

conrad@conradrichards.com

Business

Management Consulting

Since 2005, Dr. Conrad has began a range of consulting solutions which included leadership development, professional training and development, career coaching, recruitment and selection, talent retention,  organizational culture assessment, business assessments, knowledge and competence assessment, strategic policies impacting positive outcomes, customer service quality, financial accounting, transactional support, consumer experience and retention, applied research, and community social responsibility. His passion to cultivate curiosity and develop knowledge sharing has led teaching a portfolio of management courses as an adjunct professor engaging in exploring new innovative business approaches in creating a competitive advantage in organization.

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IMPACTING CHANGE:

TALENT MANAGEMENT: Brokerage Performance

His published dissertation defended the notion that personality testing is a critical tool in recruitment and selection in real estate brokerage organization. His research published title: Beyond Real Estate Licensing: Case Study Analysis of Behavioral Assessment Relationship Applied to Human Development (2009). ProQuest. His hallmark research study of personality testing was adopted into New York Law and Rules and Regulations, Real Estate Broker Education Curriculum (2018) that required real estate brokers to train and supervise sponsored licensees, but also include suggested personality testing as a resource in hiring licensees, who are capable, trustworthy, and meets the characteristics of desired performance. Dr. Conrad has conducted ongoing research of personality testings and have created a behavioral framework from over 250 assessments to determine potential successful real estate characteristics in newly hires. The research study titled: A Case Study Analysis of the Characteristics of Sales Agents Who Remain in the Industry. What emerged from this study is a "TALENT PERSPECTIVE" that can be generalized and applied to real estate and mortgage banking employers in the selections of potential talented hires. A brief overview presented at the January 2023 REEA DREI Summit Review Panel, presenting the core principles and applications. Such project will be published as a workshop textbook for real estate professionals. Dr. Conrad has published a series of articles listed on his LinkedIn profile and published study materials targeting (6) focus areas: Talent Management, Organizational Learning, Strategic Management, Accounting Strategy, Transactional Strategy, and Finance Strategy, for real estate and mortgage professionals. 

ORGANIZATIONAL LEARNING: Faculty and Classroom Performance

Dr. Conrad contends in conducted independent research that personality assessments goes beyond real estate brokerage or mortgage brokerage recruitment and talent selection, but to also extend to the recruitment and selection of real estate educators. Based on research results Dr. Conrad reports that Real Estate Instructor Behavioral Assessments and Classroom Management Techniques are necessary for educators to understand and master self while applying effective methods in handling difficult classroom situations and instructor negative criticism. If educators are unaware of their behaviors and how they are perceived by adult learners; if instructors are unaware how they handle difficulty situations and criticism, such unawareness could lead to potential sources of instructional difficulty and professional derailment. Research case study, titled Effective Human Development Applied to Real Estate Educators. The study emerged a framework and model named "BEHAVIORAL COMPETENCE" to guide newly and seasoned educators in the characteristics of human development impacting instruction. This project will be published as a workshop textbook for real estate educators. Dr. Conrad conducted a brief overview of theoretical framework and applications at the June 2022 REEA Conference, San Antonio Texas, Instructor Panel. Titled: “Self-Regulating in Difficult Situations” www.REEA.com 

Dr. Conrad contends in a conducted independent study that approximately 50% of the population of real estate educators are experiencing unrealized value. A case study was conducted to understand the phenomenon and provide effective applications to increase the realized worth among educators. June 2023 REEA Conference, Las Vegas, REEATalks, was titled “Do You Know Your True Value?” The REEATalks was supported by the conducted research case study titled: Effective Business Modeling Applied to Real Estate Educators. The study emerged a framework and model named the “COMPETITIVE EDGE” to guide real estate educators how to achieve greater realized value. I would like to thank each panelist, Jan Ellingson GSI REEA Board Member, Maurice Taylor GSI DREI REEA Board Member, John Wenner DREI, DREI Leadership Council, and John Gillam GSI REEA Board Member, who were willing to shared their valued stories that affirm a set of applied principles can help real estate educators optimize professional value and competitive advantage in an ever-changing and demanding industry. 

www.REEA.com

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PRIVACY AND RETENTION POLICY:

Research participants:

Now and in the future, we may ask that research participants provide certain information to us. We understand that you may be concerned about what we will do with such information, including any personal or financial information. We have adopted this privacy policy to govern the use and handling of your personal and business information. This policy governs the use of personal and business information that you provide to us. Research information are all analyzed in its aggregate form personal information removed. The policy does not govern the way we may use information obtained, or that may be available, from any other source, including public records or another person or entity.

Research information is collected through various means such as observations, interviews, focus groups, events, surveys, inventories, and industry statistical reports. We collect information for legitimate research and business purposes and not for the benefit of any nonaffiliated party. For purposes of this policy, "affiliated party" includes any corporate parent or subsidiary, and any entity that is controlled by the same group of individuals who control Real Advantage Consultants.

Disclosure will be made to non-affiliated parties only as necessary for us to provide product or services that you have requested, as required by law or that marketing service consultants and providers who have been retained by us to assist in marketing and who acknowledge that such information shall not be publicly disclosed. Such information may be used for internal purposes such as further research, quality control, or customer analysis. We may also provide non-public personal information to affiliated parties. Any personal or financial information will be encrypted to further inhibit unauthorized access to personal information.

RESEARCH AND ETHICAL TREATMENT POLICY:

Real Advantage Consultants, is actively engage in consulting and research. Publications and written materials to improve organizational practices and professional development in real estate, mortgages, and banking are published through REAL ADVANTAGE RESEARCH FOUNDATION. Non-private information will be used to analyze in systematic ways whether its quantitative and qualitative to draw conclusions and to add to the field of real estate, mortgages, and banking communities. Research is aimed at discovering new information and phenomenon that can be applied in practice. The participation in future independent research studies are completely voluntary and clients have the right to decline from the use of private information. All private information used in research are de-identified to protect the privacy of human subjects and to maintain strict confidentiality of our clients.  

We may store such client information indefinitely, including after you are no longer a client with Real Advantage Consultants. We are not, however, under any obligation to retain such information except as required by law, State and Federal regulatory agencies. This Privacy Policy and Document Retention policy applies even after you are no longer a client with Real Advantage Consultants.
 

My Credentials:

Dr. Conrad R. Richards, as a management consultant, he has developed a MasterClass Series: People, Change, and Service targeting Leaders in Real estate, Mortgage Banking, Property Managers, Asset Managers, and other leading professionals operating in the real estate sector in applied, talent management, organizational learning, strategic management, accounting strategy, transactional strategy, and financial strategy. As a personality psychologist, his practice targets applied business psychology in life cycle of employees and independent contractors from onboarding to exiting using surveys instruments to provide guidance and organizational analysis. Psychometric instruments applied to personality assessments, coaching and mentoring feedback, with intentional guided expected behavioral change. Business psychology applied to human complexities in employability, recruitment and selection, learning and development, team development, knowledge management systems, talent development, conflict management, and strategic policies and systems to support business operations and performance outcomes.

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EDUCATION:

Dr. Conrad's academic achievements include, AAS in Accountancy from NYC College of Technology (1992), BBA in General Accounting Services from Pace University (1997), MBA in Corporate Finance & Investments from Adelphi University (2000), and Ph.D., in Leadership and Organizational Change Management from Walden University. His research targeted Human Development in Real Estate Brokerage, from Walden University (2009).

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CREDENTIALS:

Director of Real Estate Programs at Real Advantage Institute, a NYSDOS and NMLS #1405095 approved real estate school, He holds a NYS Real Estate Instructor Approval, NYS Real Estate Broker License, Notary Public Appointment in Queens County, New York. He is the Director of Mortgage Services at Real Advantage Professionals a NYS Registered Mortgage Brokerage MNLS#2118455 originating Residential and Commercial funding. He is the holder of Certified Distant Education Instructor (CDEI) Designation from International Distant Education Certification Center (IDECC) to Instruct Online Professional Developmental Learning. He is the holder of Gold Standard Instructor Certification (GSI) and Distinguished Real Estate Instructor (DREI) designation from Real Estate Educators Association. He is also a Certified Management Consultant and Distributor of Psychometrics Personality Inventories from (HOGAN) Hogan Assessment Systems to appraise, evaluate, and interpret behaviors in professionals and organizational culture impacting leadership, sales teams, organizational development, and consumer experience. 

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TEACHING EXPERIENCES:

Dr. Conrad currently teaches graduate and undergraduate university students in Applied Research for Managers, Quantitative Business Models for Business Decision makers, Strategic Management, and Accounting Principles. He also teaches pre-licensing and continuing education for real estate and mortgage students. He also provides corporate learning solutions for industry-wide human resource management needs.  

Dr. Conrad R. Richards

• Taught and served at the following Universities, Colleges, Professional Schools, Corporate Institutions, and Communities: 

 Baruch College Zicklin School of Business; New York University School of Professional Studies; Baruch College Continuing and Professional Studies; Hofstra University Continuing Education; Queens College Continuing Education; York College Continuing Education; NYC College of Technology Alumni Board Member and Speaker for Graduates; New York Real Estate Institute; Real Estate Education Center; Real Advantage Institute; other contracted corporate organizations, and community serving entities located in the Greater Area of New York City.



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ORGANIZATIONAL CHANGE:

Dr. Conrad Richards, was elected (June, 2022-2023), as REEA President-Elect of Real Estate Educators Association. As the former Education Committee Chair and member of the Real Estate Educators Association, a National Organization that serves to provide support and guidance in developing instructional standards for real estate educators. As Chair of the education committee, he has served and develop new strategies in program development and design, program business definition, operationalized program policies and procedures, program promotion and release, and organizational strategies. He has led the development of the REEA GSL program, REEA National program, REEA Curriculum Library program, and strengthening and protecting REEA intellectual properties. He engages in executive policy development, organizational effectiveness, and systems to increase membership base. He has engaged and supported senior executives in corporate decision making. As President Elect of the REEA Board of Directors, He strongly believes in the Real Estate Educators Association vision, leading real estate education and practice nationally and to prepare educators in response to changes in real estate education. 

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ORGANIZATIONAL LEADERSHIP 

Dr. Conrad R. Richards, President of REEA 2023-2024. As the 43rd President it was my honor to serve REEA community and members with a vision of instructional excellence through new member benefits and programs. 2023 REEA Conference “The REEA Experience” in Las Vegas was a demonstration of REEA dedication as an extended family of volunteers who are committed to inspire and nurture the human spirit that dwells in the hearts and minds of all our talented and passionate real estate educators and school providers around the country. As a leader and a visionary look forward in leading our mission and momentum to impact instructional practices, school leadership, knowledge sharing, and building stronger relationships with our stakeholders to achieve educational excellence in our classrooms and beyond.

Being a member of REEA offers significant benefits, including leadership opportunities, engagement with a diverse network of real estate educators, and contributions to the advancement of real estate education. My volunteering leadership exemplifies the impact one can have within this community.

Dr. Conrad Richards, DREI, GSL, CDEI
2023-2024 REEA President 

www.REEA.com